PTIC-KL joins Philippine Franchise Association at ASEAN Franchise Convention 2025

Posted: May 28, 2025
From L-R: PTIC-KL Trade Assistant Cassandra Anwar, PTIC-KL Commercial Counsellor Norjamin Delos Reyes, PFA Director for Homegrown Franchises Jose Alvero, and PFA Executive Director Jake Santos
From L-R: PTIC-KL Trade Assistant Cassandra Anwar, PTIC-KL Commercial Counsellor Norjamin Delos Reyes, PFA Director for Homegrown Franchises Jose Alvero, and PFA Executive Director Jake Santos

The Philippine Franchise Association, Inc. (PFA), represented by Mr. Jose Arnold Alvero, Director for Homegrown Franchises, and Mr. Jake L. Santos, Executive Director, was joined by the Philippine Trade and Investment Center in Kuala Lumpur (PTIC-KL) at the ASEAN Franchise Convention 2025, held on May 7-8, 2025. PTIC-KL, represented by Commercial Counsellor Ms. Norjamin Delos Reyes and Trade Assistant Ms. Cassandra Zaini Anwar, worked alongside PFA representatives to engage with key stakeholders and support the Philippines’ growing presence in the regional franchise sector.

During the event, PTIC-KL had the privilege of engaging with key stakeholders to deepen its commitment to advancing the franchise sector in the region. PTIC-KL is excited to continue collaborating with its partners to foster innovation, unlock new opportunities, and contribute to the sustainable development of the franchise industry. ♦

Date of Release: 13 May 2025