DTI partners with DA to boost agribusiness ties in Macau

Posted: July 13, 2025
Group photo taken at the HJH Macau’s office on 27 June 2025. Key officials include Atty. Genevieve E. Velicaria-Guevarra, CESE, Assistant Secretary for Agribusiness, Marketing and Consumer Affairs, DA (5th from right); Mr. Jerome D. Bunyi, Agriculture Counsellor to China, OAC Beijing (4th from right); and Atty. Roberto B. Mabalot, Jr., Vice Consul Commercial and Commercial Attache, PTIC-HK (5th from right).
Group photo taken at the HJH Macau’s office on 27 June 2025. Key officials include Atty. Genevieve E. Velicaria-Guevarra, CESE, Assistant Secretary for Agribusiness, Marketing and Consumer Affairs, DA (5th from right); Mr. Jerome D. Bunyi, Agriculture Counsellor to China, OAC Beijing (4th from right); and Atty. Roberto B. Mabalot, Jr., Vice Consul Commercial and Commercial Attache, PTIC-HK (5th from right).  

Macau SAR – The Department of Trade and Industry (DTI) of the Philippines, through its overseas trade and investment office in the Hong Kong Special Administrative Region (SAR) and Macau SAR, the Philippine Trade and Investment Center – Hong Kong (PTIC-HK), in partnership with the Department of Agriculture’s Office of the Agriculture Counsellor in Beijing (OAC-Beijing), successfully held a business mission to Macau on 27 June 2025 to explore new opportunities in the agricultural business (agribusiness) sector within the region. 

The business mission was led by Atty. Roberto B. Mabalot, Jr., Vice Consul (Commercial) and Commercial Attaché of PTIC-HK, and Atty. Genevieve E. Velicaria-Guevarra, Assistant Secretary for Agribusiness, Marketing, and Consumer Affairs of the Department of Agriculture. 

 PTIC-HK facilitated market immersion activities and a meeting with HJH Macau, a local agricultural technology company and brand for organic produce which was represented by its president, Mr. Benjamin Suen Mr. Suen highlighted their Mainland China farm’s production of over 20 types of vegetables, including Western varieties like crispy leaf greens, red and green butter lettuce, red and green romaine lettuce, Italian lettuce, and kale. The company also cultivate Chinese vegetables such as bok choy, red cabbage, and Chinese broccoli, all USDA Organic certified. The two parties explored potential partnerships and collaborations involving companies from both the Philippines and Macau. 

The meeting between the business mission and the HJH Macau on 27 June 2025.
The meeting between the business mission and the HJH Macau on 27 June 2025. 

Additionally, market sensing activities were conducted at the iconic Almirante Lacerda Municipal Market, commonly known as the Red Market, and at Royal Supermarket, the largest supermarket chain in Macau. These activities provided valuable insights into Macau’s agricultural product market structure and helped explore potential opportunities for local market entry. 

The business mission visited the Red Market in Macau on 27 June 2025.
The business mission visited the Red Market in Macau on 27 June 2025.
Group photo of the business mission taken at the entrance of the Red Market in Macau. Key officials include Atty. Genevieve E. Velicaria-Guevarra, CESE, Assistant Secretary for Agribusiness, Marketing, and Consumer Affairs, DA (2nd from left, 2nd row) ; Mr. Jerome D. Bunyi, Agriculture Counsellor to China (Leftmost, 2nd row); and Atty. Roberto B. Mabalot, Jr., Vice Consul Commercial and Commercial Attache, PTIC-HK (Leftmost, 1st row);
Group photo of the business mission taken at the entrance of the Red Market in Macau. Key officials include Atty. Genevieve E. Velicaria-Guevarra, CESE, Assistant Secretary for Agribusiness, Marketing, and Consumer Affairs, DA (2nd from left, 2nd row) ; Mr. Jerome D. Bunyi, Agriculture Counsellor to China (Leftmost, 2nd row); and Atty. Roberto B. Mabalot, Jr., Vice Consul Commercial and Commercial Attache, PTIC-HK (Leftmost, 1st row); 
Royal Supermarket, the largest local supermarket chain in Macau. 
Royal Supermarket, the largest local supermarket chain in Macau. 

PTIC-HK continues to strengthen trade ties and promote agribusiness opportunities between the Philippines and Macau, advancing sustainable growth and collaboration in the agribusiness sector. 

For further information regarding the business mission to Macau, please contact PTIC-HK via email at [email protected], or visit our official Facebook page at DTI Hong Kong. ♦

Date of Release: 29 June 2025