¡Salud!: Export opportunities in the Mexican alcohol market

December 20, 2016

THE average Mexican downed 64 liters of alcoholic drinks in 2014. That’s roughly the amount of water required to fill up a decent-sized kiddie pool.

And, according to Euromonitor International, this will continue growing to almost 70 liters per person per year come 2019. With a population of around 123 million people, that’s an untapped market Filipino alcohol exporters shouldn’t ignore.

The year 2015 saw a rise in alcohol consumption in Mexico, particularly… Read more